Our Story
Logo for Volcano Rabbit, a Mexican restaurant in San Diego, CA
Our Values
What We Believe

Our values aren’t just words — they’re how we work with every client.

01

Collaboration

We work with you, not just for you. By listening first and partnering closely, we create solutions that fit your goals perfectly.

02

Integrity

We’re honest and transparent, even when it’s not what you expect to hear. Your trust matters more than chasing the biggest fee.

03

Reliability

Deadlines, accuracy, consistency — we treat your business like it’s our own, so nothing falls through the cracks.

Meet Alex

Male smiling with dark background wearing floral shirt
Photo Credit: Tutu Lee Photography
I’m Alex Madarang, founder of AXM Consulting.

I’ve spent the last decade in finance and operations — building accounting teams, untangling messy books, and helping businesses make decisions with numbers they actually understand.

I’ve worked across restaurants, events, retail, and multi-entity groups, through shutdowns, growth sprints, and everything in between. Along the way I passed all four CPA exams, and built a reputation for turning financial chaos into clarity.

Messy books don’t scare me. Business owners flying blind? That does.

Visit my LinkedIn profile ▸
Our Experience
Trendy rooftop restaurant based in San Diego, CA
01

Restaurants & Bars

Hospitality

From bustling restaurants to high-energy nightclubs, we’ve helped hospitality businesses handle seasonal swings, control costs, and keep inventory in check.

Wedding reception at Hotel del Coronado in San Diego, CA
02

Weddings & Events

Hospitality

From luxury weddings to large-scale conventions, we help event pros streamline operations, manage vendors, and keep profitability high in a fast-paced industry.

Yoga class
03

Fitness & Retail

Other Industries

Beyond hospitality, we bring fresh financial strategies to fitness studios and retail brands, helping them grow sustainably and reach their goals.

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Let's Make Your Numbers Work Smarter.

We simplify the process, remove the guesswork, and give you financial clarity you can actually use. Regardless of your industry, we’ll help you make smarter, faster decisions.